6-Kinds of Customers
According to research by eLoyalty Corp (NASDAQ: ELOY) there are 6-Kinds of Customers as reported in a Forbes Magazine article in the February 14, 2011 edition.
- Emotions Driven: 30% forge relationships with agents before diving directly into the problem.
- Thoughts Driven: 25% want facts and analysis and do not waste time on pleasantries.
- Reactions Driven: 20% either love something or hate it.
- Opinions Driven: 10% use language full of imperatives and their minds are resolute.
- Reflections Driven: 10% are introverts who live in their own worlds, prefer silence to banter and often skip personal pronouns in their speech.
- Actions Driven: 5% craves movement and progress.
Assuming these observations are true and applicable small business needs to learn to differentiate between customers types so as to present their alternative in a way that fits with the customers’ buying styles.
Corporations have been through tough 20-years with costs increases, legal risks, margin shrinkage and increased regulations to name a few of the challenges. In turn they have hones and refined their operations through research. Much is now available to the small business person facing their own challenges. The world is a world where each must redefine themselves, their company and their offerings to meet the every changing market.
Fundamentals of small business are to know a) your self, b) know your product or service, c) know your markets and customers and d) know your competitors.
Small business must step up to the table and partake of information and the advances of others and apply them as applicable to their own business to survive, grow or increase their profitability.
Think about the above and use it to your advantage, learn more or get some help. Your survival and success depend on it.